Facebook Places have been out a few months now and one of the questions we are seeing is whether you want to merge your Fan Page and your Place Page.
Originally this seemed like a no-brainer, that it would be best to merge your assets and have them all together. However, recent experiences by those that have merged the two are identifying that you may NOT want to do this.
Main Reasons to NOT merge your Fan Page and Place Page:
There may be more reasons. We’ll keep adding to this list as we get information. Our recommendation at this point is that you keep them separate. TabSite does work on both Place pages and Fan Pages, so you can expand your content on each using the TabSite App.
Both Fan Pages and Place Pages have their value, it’s just that this total value is less when they are merged!
Places are great for offering specials to those that check-in. See what the Golden State Warriors did with a post-game meet and greet Places special with player Monte Ellis. For a full overview on Places, we recommend the Social Media Examiner video with Mari Smith.
Since “Places” are newer and less well known, here’s an image of Ellen DeGeneres merged Place page with a few items pointed out….






