10 Ways to Effectively Write Content and Use Keywords for SEO March 12, 2009
Posted by Mike Gingerich in Search Engine Optimization.Tags: SEO, websites
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Good content on SEO writing from my partner in Fort Wayne and our Digital Hill office SEO guru…
Always keep in mind the number one rule in SEO: Whatever you do on your website you do it for the user first. The biggest mistake I see people make when executing any type of SEO strategy is to “skirt” the system.
If you follow the ten simple steps below Google will have a clear understanding of what your website is all about. Whether or not Google defines you as “most relevant” (#1) is truly up to you. If you write high quality content and follow the rules below you will have one third of the SEO equation solved (Programming, Keywords, Backlinks).
1. Choosing the right keywords
When Search Engines spider the content of your website they ascertain a lot of information. When they are done they determine a “theme” for every individual page and an overall “theme” for your website. This is important to know because search engines define your theme based on the individual words and word combinations on the each page. They also look at backlinks, but that is another article.
So, in order to plan a successful web strategy a Site Map and Keyword Workshop should be done before any development takes place. There are dozens of free keyword tools out there on the web, but I recommend Google Keyword Tool.
Once you have done your Keyword Workshop and Site Map identify a primary and secondary keyword phrase for every page. You can have more, however you run the risk of over saturating your page and Google assigning an incorrect theme to that page or overall website. Here is an example for an internal eCommerce page of Web Design Fort Wayne.
Primary: eCommerce
Secondary: Web Design Fort Wayne
The primary keyword phrase should be different for every page. However, your secondary keyword phrase on all internal pages should be the primary keyword phrase for your home page. Your company name should never be a primary keyword phrase. If someone is looking for your company online they will find you. Below is an example from Google Webmaster Tools showing what Google believes is the overall theme for Web Design Fort Wayne.
SEO Tips from Mike Gingerich March 7, 2009
Posted by Mike Gingerich in Search Engine Optimization, websites.Tags: Mike Gingerich, SEO, websites
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Here’s a number of SEO tips I’ve picked up along the way and a link to the full article…
Search Engine Optimization:
Keyword Introduction and On-page Factors
Following Search Engine Guidelines will Increase Your Rankings
Webmasters and search engine optimizers often search for ways to get their site better indexed and improve their rankings. You can scour Search Engine Optimization (SEO) forums, read books and talk to other webmasters. But often, one of the most valuable ranking resources is forgotten: the search engines themselves. All three major crawlers, Google, MSN (Windows Live) and Yahoo! offer comprehensive, webmaster-friendly help sections on optimizing your site. Before setting off to optimize your site, make sure you got the basics down by following the rules of the game. The following white paper is a summation of “keyword best practices,” as outlined by the major search engines, to maximize your placement on Search Engines.
“Natural” Search Engine Optimization
The process of trying to get your site ranked better in search engine results has become known as “natural” or “organic” search engine optimization (SEO). Since search engines are extremely popular with users and bring in pre-qualified traffic, many sites want to know how they can improve their rankings in non-paid search results. Anyone can launch a pay-per-click campaign on Google, but only a few sites rise to the top of search results. Why is it important to be ranked high organically? Only 20% of browsers ever click on pay-per-click links. The other 80% click on the organic results.
Before you can understand how each search engine scores web sites, you need to understand the various factors they consider. These factors can be divided into two categories, on-page and offsite.
On-page factors are concerned with keywords and their placement in the HTML:
- Keyword frequency, weight, prominence and proximity
- Format, placement and content of the title tag
- Use of the meta tags
- Use of header tags
- Use of ALT tags
Off-site factors are not related to the content of your HTML, but rather to the overall quality of your site, search engines perceive it. The major off-site factor is Link popularity and everything related to it, such as the following:
- Number of incoming links
- Anchor text
- Quality of the linking sites
- Directory links, etc
Achieve results
You can improve most of the above factors to achieve higher rankings. We recommend that you work on both on-page and off-site factors at the same time. This is especially important for sites targeting general and highly competitive terms. The search engine marketing landscape is simply too competitive right now to ignore either page-related factors or link popularity.
LINK TO SEE FULL ARTICLE: seo-keywords-white-paper1
WebsiteDesignSouthBend.com Site Launched February 7, 2009
Posted by Mike Gingerich in Uncategorized.Tags: Microsites, SEO, web design, websites
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Digital Hill is in the process of launching a series of microsites targeting specific geographic regions with web design. This is an effort to continue to get the word out that Digital Hill is available and ready to serve the web design, e-Marketing, and web application needs of the greater Michiana area.
A few of the sites launched thus far include websitedesignsouthbend.com, and chicagowebdesignshop.com. These sites serve the specific geographic areas of Elkhart, South Bend, and Chicago which Digital Hill services from our web design main office in Goshen, IN.
Digital Hill is a full service web design agency offering a complete set of web services for business and organizations.
New SEO tools and expanded full-service e-Mail Marketing campaigns are just a few of the tools that Digital Hill is offering to clients in the greater Michiana region.
Digital Hill services clients nationwide while maintaining a specific focus on regional clients.
Search Engine Optimization for Websites – Write for Humans! January 31, 2009
Posted by Mike Gingerich in Search Engine Optimization, websites.Tags: SEO
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Here’s a good article on Search Engine Optimization.
We often want to put in place a bunch of “tactics” that involve the programming but search engines, especially Google, are getting smarter and able to more and more read sites exactly as humans do. By the way, Google is up in the mid-60′s now in marketshare of all search engine traffic. That means more than 60% of all searches by people being done on the web are done via Google. As well, stats say that more than 50% of people use a search engine to find your site as opposed to directly typing in your site url into the browser.
All this means that CONTENT ON YOUR SITE MATTERS in terms of how you register in the organic (free) search results.
Read more here from this blog post by Toma Bonciu.
Value of e-Marketing….the times are changing! January 18, 2009
Posted by Mike Gingerich in Uncategorized.Tags: e-mail blasts, e-Marketing, SEO
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Excellent simple slide shows are available to view at vizedu.com.
Marketing is changing. Learn about the shifts and be prepared to shift to e-Marketing!
